Humble suggestion for a book club in 2024 is Teodora P.’s book, “Being Dialogic”. It brushes upon interesting ideas around marketing such as managing knowledge and of content writing as creating digital objects, enriched with metadata.
Matthias S. :)) Yes, I did. The Brave New Text. Long time ago. Now I am trying to write Being Dialogic, based on my PhD research and increasingly crazy ideas about content and data :) Here's the introduction https://www.teodorapetkova.com/intertextuality/being-dialogic-introduction/ Can you make a book club only with the introduction :P :) Kidding. I would really love to have such, wish me luck and muses by 2024, so that I get this out of my head into the world.
Teodora P. Perhaps you can talk with Matthias S. about having a 1 session discussion around topics that are of interest in the overlap of marketing, data, metadata, and managing knowledge and content.